I am a strategic content consultant from Brazil, based in England. Since 2007 I have written and edited content for magazines, videos, web and app projects, e-commerce and institutional websites. Everything I produce takes into account SEO and UX Writing practices, ensuring that communication is clear, simple, direct and useful, analysing the journey of users and readers, to make their experience intuitive and natural.

As a media professional, I am a journalist and a specialist in Business Marketing, but I also work as a translator: I speak Brazilian Portuguese, Spanish and English. I am used to work with Product, Marketing and Operational areas, managing teams and providing trainings.

As a journalist, I was awarded for some articles and for writing successful localisations, adapting original content in English to the Brazilian reality. Some of them were about how to save a child in an emergency, new researches about Alzheimer, the biggest dreams of Brazilians, and mothers with a special strength. Nowadays, I usually write about content strategies, sports, lifestyle, travelling and sustainability.