Hello, I am Liana Fernandes

Content strategist, Journalist and UX Writer

I build relationships through content. Using storytelling, content marketing and copywriting techniques, I create consistent narratives, helping companies and brands connect with their audience.

ARTICLES

MAY 2009

Article about the drama of two mothers and their children. Published in Reader's Digest magazine, in Brazil.

JUNE 2010

Article about Brazilians greatest dreams, with life stories and advices. Published in Reader's Digest magazine, in Brazil.

MAY 2011

Article about an emergency situation, in which a mother's quick action saved her child's life. Published in Reader's Digest magazine, in Brazil.

MAY 2012

Adapted article about Alzheimer's disease, recent research advances and life stories. Published in Reader's Digest magazine, in Brazil.

UX WRITTING

TUL is a Colombian startup, an e-commerce platform, that serves as a connection between small-sized retailers and large suppliers. It is present in Colombia, Mexico and Brazil, with plans to expand to more countries in Latin America and to the United States.

In working with TUL, I have translated content for their app and web, from Spanish to Brazilian Portuguese and American English, using Lokalize plataform. This process has included adaptation and localisation of contents, sentences for tooltips, and microcopy for icons according to the realities of Brazil and America, and SEO practices.

Sumer Labs is a Colombian startup founded in 2020. Its objective is to connect consumers and small/medium businesses through store websites and apps in Latin America. Store owners can choose template designs, brand colors, images and font style, among other elements.

In working with Sumer, I have translated content for their app and web, from Spanish to Brazilian Portuguese and American English. This process has included adaptation and localisation of contents according to the realities of Brazil and America, and SEO practices.

Glovo is a Spanish tech company, multicategory player in Europe, Latin America, Western Asia and Africa that connects customers, businesses and couriers, delivering almost anything a person may need.

In working with Glovo, I have translated content for their app and web, from Spanish and English to Brazilian Portuguese, using Lokalize plataform.

The project was based in UX Writing and SEO practices, and had been carried out side by side with Glovo Product and Marketing teams.

BRANDING

CP1987

I have written a brand manifesto, identity texts, social media posts and ads, and have done menu spelling check and technical product labels.

This work is still in progress and has been carried out in partnership with Brazilian designer Thiago Figueiredo, since December 2022, with whom I share responsibility for planning the construction of the brand and the market positioning strategy.

Discover

One Dollar, One Dream

I have written the screenplay of the short film about the brand, and created the brand tone guidelines, including colors, font type and identity.

The Marketing Plan, the Strategic Planning, and all the institutional content, including mission statement, unique vision, brand values (marketing copy, client copy, pitch decks, for the website had been written in partnership with the Brazilian SEO specialist and copywriter Isabel Diniz.

Color script and motion 3D had been made by animation professionals.